Here are some of the basic things you don't want to see in your Google Analytics:
- High bounce rate
- Low pageviews per visit (I haven't discussed this yet, but the name is pretty self-explanatory)
- Few unique visitors and visits
- Short average visit duration
Now that we've got the basics down, let's use these to improve your website. In the next section, Using Analytics, we will do just that. Whether you see that you have few visits, a low average visit duration, a high bounce rate, or few pageviews per visit, I'll give you some tips and tricks for improvement.